The largest US beauty retailer uses SAS Customer Intelligence 360 to create world-class customer experiences online and in stores. Read their story and get in touch with a SAS partner at Brightzone International LLC to discuss how you can create personalized experiences for your customers.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What role does data play in Ulta Beauty's marketing strategy?
With over 38 million loyalty members and a wealth of first-party data, Ulta Beauty faced challenges in accessing and mobilizing this information for campaigns. By partnering with SAS, they created a unified environment that allows for agile decision-making and effective campaign activation, significantly improving customer engagement.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has enabled Ulta Beauty to automate and personalize its marketing efforts, resulting in a 95% sales penetration from returning guests. This partnership has streamlined their marketing processes, allowing for quicker and more effective campaign execution while maintaining high-quality customer experiences.
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